An Unlikely Story is an independent indie bookstore and cafe located in Plainville, MA. This is an advertising campaign that expands the Unlikely Story brand. By developing a tagline, “Discover the Magic of Reading” I established a magical and whimsical atmosphere for the bookstore. Below are several advertisements for both the brand and fictional events they could host such as a book signing event.

Advertisements include billboards, a direct-mail piece with bookmarks and an envelope, bus stop shelter ads, Instagram posts, bus exterior ads, animated digital banners, and a guerilla marketing concept.